Today we will be looking at a BAEF webinar focusing on the types of analytics that companies are using today and the kinds of skills that they require from their analysts.  The webinar was live streamed on the 24 th June 2024 and presented a study by Dr Christina Phillips and a Master’s student that she supervised.  Zhuoyi Deng started off by giving an account of what the study was about and then onto its main findings.   The study started off as a project to investigate what companies are doing in terms of their analytics and the type of skill sets that they would like to see in their analysts.   This is from a background of massive amounts of data being generated every day (some 2.5 quintillion bytes a day!) and how some 90% of the worlds current data was generated within the last two years.   This has placed a demand from companies for analysts who are able to make sense of all this information (it is estimated that this will translate into some 300K new positions in analytics ev