Our recent BAEF webinar featured Dr S M A Moin who is a Senior Lecturer in Marketing at Queen Mary University of London.  Dr Moin researches and publishes in brand storytelling, strategy, leadership and creativity & innovation.  For this webinar, Moin describes his experiences of using storytelling as a pedagogy to create an inclusive classroom that empowers both academics and students to foster intellectual engagement/exploration and teacher-student/student-student co-creation.    Moin has had a varied career and came to education with the purpose of creating the leaders of tomorrow with knowledge, skill, and character.   Over time he has developed a teaching approach that uses storified and creative teaching to reach the students rational mind by tapping into their emotions.   Moin highlights the teaching practices that can switch students off and reduce engagement, and how using a creative narrative can help to foster engagement and hold the student’s attention.   As with al

 On 12th February we hosted SMA Moin who gave a fascinating talk about the use of storytelling in the classroom. Thanks to our media wizard, Allen Higgins (University College Dublin), we can now link to a video of the event and the stimulating discussion that it prompted. I hope you find it as enjoyable and interesting as we did :)  Please like/share/comment on the video in YouTube to help us gain reach and publicise this great work by Moin.