As we all get settled into a new terms teaching, meeting this years students and welcoming back those who are progressing, the BAEF is pleased to announce an interesting and highly relevant talk. Save the date: Tuesday 30th September 5pm to 6pm (BST) From Grid to Dialogue: Unlocking the Value of a 2x2 Matrix in a Business Analytics Classroom Presented by David Sammon Brief Description of the Session The humble 2x2 matrix is more than just a visual aid, it's a powerful teaching artefact that can spark dialogue, surface tensions, and scaffold complex thinking in the Business Analytics classroom. In this talk, I will share my experience designing and using 2x2 matrices to promote analytical thinking and reflective practice across undergraduate, postgraduate, and executive education contexts. I will introduce four original matrices that emerged from practice and scholarly engagement, including: the BIG DATA Matrix, the Analytics Strategy Design Matrix, the Problem Validation Matrix, an...